By Mehdi Khosrow-Pour
The Social and Cognitive affects of E-Commerce on glossy companies contains articles addressing the social, cultural, organizational, and cognitive affects of e-commerce applied sciences and advances on companies world wide. taking a look particularly on the affects of digital trade on purchaser habit, in addition to the influence of e-commerce on organizational habit, improvement, and administration in agencies. this significant new ebook goals to extend the final physique of information in regards to the human features of digital trade applied sciences and usage in sleek companies and to help researchers and practitioners to plot more advantageous platforms for handling the human part of e-commerce.
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Extra resources for The Social and Cognitive Impacts of e-Commerce on Modern Organizations
Modern Organizations ISBN:1591402492 Khosrowpour (ed) Flow is posited asbyanMehdi optimal shopping experience in our model. Our ultimate goal is to be able to Idea Group Publishingthat © 2004 (350 pages) of maximizing the flow feeling in as many design online shopping environments are capable shoppers as possible. Theincludes components Online Shopping Experience This text articlesofaddressing the social, cultural, are summarized in Table 2. organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the Table 2: Online shopping experience components world.
It is mainly based on a StimulusOrganism-Response (SOR) framework. , a store) is a Stimulus, containing various cues perceived by customers. It influences a person's internal emotional states (Organism), which result in approach or avoidance response/behavior (Responses) (Mehrabian & Russell, 1974; Donovan & Rossiter, 1982). This framework has been taken into marketing and retailing research in a fairly straightforward manner to design customers' behavior via environmental cues. Please see Figure 3, which is an adaptation of the SOR framework in the retailing environment.
Basic classification is to group them according to people's five senses. ISBN:1591402492 by Mehdi Khosrowpour (ed)attributes besides the Marketing researchers also included other pure sensory stimuli. Two popular Group Publishing 2004 been (350 pages) categorizations ofIdea environmental cues ©have suggested by Baker (1986) and Bitner (1992). , customers and salespeople), Thiscues text includes articles addressing social, cultural, organizational, and impacts of e-commerce Design Factors (visual cues such ascognitive layout, color, cleanliness), and Ambient Factors (non-visual cues, technologies and advances organizations around such as smells, sounds, and lighting).