Foundations of Effective Influence Operations: A Framework by Eric Larson

By Eric Larson

The authors target to help the U.S. military in figuring out impact operations, functions which could let the USA to successfully effect the attitudes and behaviour of specific overseas audiences whereas minimizing or warding off strive against. The booklet identifies techniques, methodologies, and instruments which may be worthy in making plans, executing, and assessing impression operations.

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W. Bush and then-governor of Massachusetts Michael Dukakis. d. 1 Liberal 22 Foundations of Effective Influence Operations t other attitude objects, such as president, taxes, foreign policies, and middle class. The figure shows that certain concepts cluster in natural ways. For example, Dukakis, Liberal, and pro-choice are all clustered together toward the right of the figure, suggesting that respondents generally viewed Governor Dukakis as embracing traditional liberal positions. By comparison, Bush, Reagan, and conservative are clustered toward the left side, suggesting that Bush was linked to his predecessor and traditional conservative positions.

This approach may offer a general framework for planning and engineering attitude change. t In Chapter Three, we discuss factors that appear to influence individuals within groups and decisionmaking through the lenses of recent empirical research on opinion leadership, group decisionmaking, social choice theory, and social networks. t In Chapter Four, we turn to larger models of influence in international affairs, including a discussion of available strategies for influencing adversaries (and others) and a description of a family of rational choice models that can inform the development of influence strategies and offer some basis for determining whether and how influence objectives can be achieved.

Between bin Laden and evil, bin Laden and good, and so on) using that first metric between good and evil as a standard-length rod. 22 In this framework, efforts to influence change amount to forcing objects to move in this multidimensional space by seeking to strengthen or weaken the connections (distances) between them. Thus, campaign strategies to move Bush or Dukakis closer to the respondent 22 Woelfel and Fink (1980, pp. 58–65) demonstrate how a matrix of distances between cities can be transformed into a two-dimensional map using this approach.

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