Eye Tracking in User Experience Design by Jennifer Romano Bergstrom

By Jennifer Romano Bergstrom

Eye monitoring for person event Design explores the numerous functions of eye monitoring to raised know the way clients view and engage with know-how. Ten prime specialists in eye monitoring speak about how they've got taken benefit of this new expertise to appreciate, layout, and evaluation person adventure. Real-world tales are integrated from those specialists who've used eye monitoring through the layout and improvement of goods starting from info web content to immersive video games. additionally they discover contemporary advances within the technology which tracks how clients engage with cellular units, large-screen monitors and game consoles. equipment for combining eye monitoring with different study recommendations for a extra holistic knowing of the consumer adventure are mentioned. this is often a useful source to those that are looking to find out how eye monitoring can be utilized to higher comprehend and layout for his or her users.

  • Includes hugely suitable examples and knowledge should you practice person examine and layout interactive experiences
  • Written by way of a number of specialists in person adventure and eye tracking. 
  • Highly correct to an individual attracted to eye monitoring & UX layout
  • Features modern eye monitoring study emphasizing the newest makes use of of eye monitoring expertise within the consumer event industry.

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Research shows that when we search image-based pages, our F-shaped pattern of viewing is no longer apparent, although we still favor above the fold (Shrestha & Lenz, 2007). Also, when textual information is arranged in two columns, we change our search behavior. While we still favor above the fold, we tend to look at the right side and the bottom of the page more when text is displayed in two columns rather than in one column. , 2011c). , 2011c). The dispersed pattern of fixations spanning the entire page shows that users inspected the page thoroughly, even below the fold, looking almost at every link and title on the page.

259–268. , 2011a. Online viewing and aesthetic preferences of Generation Y and the Baby Boom generation: testing user web site experience through eye tracking. Int. J. Electron. Commerce 15 (4), 121–158. , 2010. Generation Y, web design, and eye tracking. Int. J. Hum. Comput. Stud. 68 (5), 307–323. , 2011b. Seeing Through Users Eyes: Examining User Experience Through Eye Tracking. Paper presented at the NeuroIS Symposium at the Hawaii International Conference on System Sciences, Kauai, Hawaii. , 2011c.

The result is that they become a low priority in users’ eyes. 12). 11 The time to first fixation on the right bricklet (circled) was significantly longer than the time to first fixation on the left bricklet (circled), which lacked contrast. 12 Textual ad (left) and graphical ad (right). , 2011). Users also tend to avoid text banners on the right side of the web page more than they avoid text banners at the top of the page (Owens & Chaparro, 2011). This behavior suggests that ads do not change our natural tendency to favor the top and left locations on a web page.

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