Category: Strategy

The Strategy and Tactics of Pricing (5th Edition) by Thomas Nagle, John Hogan, Joseph Zale

By Thomas Nagle, John Hogan, Joseph Zale

A complete and functional, step by step advisor to pricing research and process development.

The approach and strategies of Pricing
indicates readers how one can deal with markets strategically–rather than just calculate pricing in accordance with product and profit–in order to enhance their competitiveness and the profitability in their offers.

The 5th variation features a new bankruptcy on fee implementation and several other up to date examples on pricing demanding situations in today’s markets.
 
 

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The American Civil War by Terry Jones

By Terry Jones

This wealthy and balanced narrative of the yankee Civil battle combines a chronological association with a thematic method of supply a accomplished creation to this pivotal clash within the nation's historical past. Chronologically prepared chapters on army heritage permit readers to simply persist with the ebb and movement of the battlefield, whereas different, extra topical chapters interspersed all through discover such matters as Civil warfare medication, politics, prisoners of warfare, international relations, and the function of African-Americans and girls, supplying robust social and political context for the struggle and a better knowing of the lasting effect of the period of time. every one bankruptcy additionally comprises excessive curiosity positive aspects that offer biographical sketches of significant personalities, little recognized evidence in regards to the Civil warfare, the histories of recognized scuffling with devices, and eyewitness money owed of dramatic occasions.

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Hit the Target: Eight Men who Led The Eighth Air Force to by Bill Yenne

By Bill Yenne

From invoice Yenne, writer of the army histories Big Week and Aces High, comes the stirring actual tale of the 8th Air strength in global conflict II. 

Barely a month after the assault on Pearl Harbor, the U.S. military shaped its 8th Air strength, the 1st bomber command on both sides to decide to strategic sunlight bombing, with the target of defeating the 3rd Reich from the air. the boys of the 8th paid the fee in either lives and blood. 

Hit the objective introduces readers to people who made the 8th Air strength the ambitious juggernaut it quickly turned. males of all ranks, from basic Tooey Spaatz, the hard-driving founding commander, to Colonel Jimmy Doolittle, the hero who led the 1st air raid on Japan, to Maynard “Snuffy” Smith, the irascible first airman in Europe to be provided the Medal of Honor. 

The tale of the effective 8th is advised via those males, whose careers paralleled the early background of aviation and who helped to revolutionize airborne battle and win global warfare II.

INCLUDES PHOTOS

“Bill Yenne ratings one other bull’s-eye with Hit the Target...This is a narrative all people should still know.”—Robert Bruce Arnold is the co-author of Wilderness of Tigers, a singular of Saigon and grandson of the Air Force’s merely 5 big name basic, Hap Arnold

“The tale of the potent usa 8th Air strength is one for the ages.”—Brian Sobel, writer of The combating Pattons

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Secret Intelligence in the European States System, 1918-1989 by Jonathan Haslam, Karina Urbach

By Jonathan Haslam, Karina Urbach

The background of mystery intelligence, like mystery intelligence itself, is fraught with problems surrounding either the reliability and completeness of the assets, and the motivations in the back of their release—which could be the fabricated from ongoing propaganda efforts in addition to pageant between companies. certainly, those problems result in the Scylla and Charybdis of overestimating the significance of mystery intelligence for overseas coverage and statecraft and in addition underestimating its significance in those comparable areas—problems that usually beset the particular use of mystery intelligence in smooth states. yet in fresh many years, conventional views have given floor and judgments were revised in gentle of recent evidence.

This quantity brings jointly a suite of essays keeping off the normal pitfalls whereas accomplishing the basic job of examining the new facts about the background of the ecu nation approach of the final century. The essays supply an array of perception throughout nations and throughout time. jointly they spotlight the serious significance of the present family circumstances—technological, governmental, ideological, cultural, financial—in which intelligence operates. A willing interdisciplinary eye desirous about those advancements leaves us with a much more entire knowing of mystery intelligence in Europe than we now have had sooner than.

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Israeli Fortifications of the October War 1973 (Fortress) by Simon Dunstan

By Simon Dunstan

The Bar Lev Line alongside the Suez Canal used to be born out of the overpowering victory of the Israel protection Forces (IDF) within the Six Day battle of 1967. Devastated by way of their defeat, the Egyptian military all started a chronic crusade of artillery bombardments of Israeli positions inflicting many casualties. for that reason, the IDF leader of employees, common Haim Bar-Lev, ordered the development of a sequence of fortified positions and remark posts that have been named the Bar Lev Line through the Israeli press, due to its inevitable organization with the seriously fortified Maginot Line.This publication examines the unique 23 positions of the Bar Lev Line, referred to as Moazims (Moaz is 'castle preserve' in Hebrew), each one of that have been among 5 and 15 kilometers aside and surrounded by means of barbed cord and minefields. With infrequent pictures and cutaway art, the layout of those positions is defined. ultimately, the writer analyzes the effectiveness of those positions while the Egyptians introduced an offensive on Yom Kippur 1973. Manned by way of simply 436 reservists the Moazims have been fast bring to an end and the Israeli defenders paid a excessive fee with a casualty fee of virtually 50 percentage. even supposing broadly criticized, the Bar Lev Line proved successful throughout the struggle of attrition, and in 1973 it used to be the political and army mess ups which allowed the Moazims to be surrounded, instead of the failure of the defensive position itself.

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HBR's 10 Must Reads 2015: The Definitive Management Ideas of by Harvard Business Review

By Harvard Business Review

A year’s worthy of administration knowledge, multi functional place.

We’ve combed via principles, insights, and most sensible practices from the earlier 12 months of Harvard company evaluation that can assist you wake up to hurry quick at the most up to date, such a lot correct considering riding company today.

With authors from Clayton Christensen to Roger Martin and corporate examples from Netflix to Unilever, this quantity brings the most up-tp-date and demanding administration conversations for your fingertips.

This e-book will encourage you to:
• Lead via focusing your awareness at the correct things
• Import new administration practices into your company the perfect way—whether they arrive from different businesses or around the globe
• higher deal with your organization’s—and your leaders’—time
• reconsider important features resembling HR and marketing
• circulate from a each year making plans cycle to construction a profitable strategy
• Make long term organizational judgements with an eye fixed to nationwide and international monetary trends

This choice of best-selling articles includes:
• “Beware the following gigantic Thing,” by means of Julian Birkinshaw
• “The Capitalist’s Dilemma,” by way of Clayton M. Christensen and Derek Van Bever
• “The centred Leader,” through Daniel Goleman
• “The tremendous Lie of Strategic Planning,” through Roger L. Martin
• “Contextual Intelligence,” through Tarun Khanna
• “How Netflix Reinvented HR,” by means of Patty McCord
• “Blue Ocean Leadership,” by way of W. Chan Kim and Renée Mauborgne
• “The final advertising Machine,” through Marc de Swaan Arons, Frank van den Driest, and Keith Weed
• “Your Scarcest Resource,” by way of Michael Mankins, Chris Brahm, and Gregory Caimi
• “How Google offered Its Engineers on Management,” by means of David A. Garvin
• “21st-Century expertise Spotting,” through Claudio Fernández-Aráoz

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64 Things You Need to Know in Chess by John Walker

By John Walker

This is a uncomplicated primer should you know the way to play chess and are seeking for to enhance. each one 'thing' is defined in an easy-to-follow lesson, that is through routines that permit the reader to envision that she or he has totally understood the idea that. subject matters contain: the fundamental checkmates; crucial endgame wisdom; strategies and combos; middlegame issues; regular checkmating styles; commencing play.

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Resisting Rebellion: The History And Politics Of by Anthony James Joes

By Anthony James Joes

In Resisting uprising, Anthony James Joes's dialogue of insurgencies levels throughout 5 continents and spans greater than centuries. studying examples from North and South the United States, Europe, Africa, and the center East, he identifies recurrent styles and provides important classes for destiny policymakers. Insurgencies come up from many assets of discontent, together with international profession, fraudulent elections, and non secular persecution, yet in addition they stem from ethnic hostilities, the aspirations of would-be elites, and traditions of political violence. simply because insurgency is as a lot a political phenomenon as an army one, potent counterinsurgency calls for an intensive knowing of the insurgents' causes and resources of help. transparent political goals needs to consultant army motion if a counterinsurgency is to achieve success and identify a long-lasting reconciliation inside of a deeply fragmented society.

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America's Strategic Posture: the final report of the by The Strategic Posture Review Commission

By The Strategic Posture Review Commission

The way to safe the nuclear peace continues to be probably the most profound questions of the fashionable period. 20 years after the tip of the chilly warfare and with the arriving of a brand new management in Washington, it's time to imagine via basic questions about the needs of nuclear deterrence and the nature of the U.S. strategic posture. whereas the existential risk to the us has diminished, the emerging probability of catastrophic terrorism, the ownership and unfold of nuclear guns by way of different states, and a normal around the globe nuclear renaissance proceed to steer judgements approximately the US s strategic posture. spotting the altering personality of those threats, Congress shaped a fee in 2008 to envision the U.S. long term strategic posture and make options. For greater than 11 months this bipartisan fee of major specialists on nationwide safety, fingers keep an eye on, and nuclear know-how met with Congressional leaders, army officials, high-level officers of numerous nations, palms keep an eye on teams, and technical specialists to evaluate the proper roles for nuclear guns, nonproliferation courses, and missile defenses. This professional version includes a dialogue of key questions and concerns in addition to the fee s findings and proposals for tailoring U.S. strategic posture to new and rising standards because the international strikes toward a proliferation tipping element.

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